AdDuplex: contrary to previous reports, Windows Phone performed well in Q4 2022

Nokia released the company'south Q4 2022 fiscal study earlier this week, revealing some rather disappointing data. Sales of Lumia Windows Phones were estimated to be lower in Q4 2022, compared to Q3. While Nokia failed to provide difficult numbers in the study itself, the company did go along tape to confirm the number of sales at 8.2 million units (compared to eight.8 in Q3). And then again, even the juggernaut Samsung Mobile had a rough time this quarter, meaning this isn't a Nokia anomaly.

Today, AdDuplex, i of the largest advertizement service providers for Windows Phone apps, has published a blog post attempting to analyse how the platform performed through the holiday season, compared to previous quarters.

Microsoft's Joe Belfiore also took to Windows Phone's defense force with the following tweet:

That statement was previously conveyed to us past Microsoft in our interview with Windows Telephone Director, Greg Sullivan, this month at CES.

Calculations in the AdDuplex web log postal service aren't entirely based on hard information, merely it's a good look at how the platform has progressed through 2022. Throwing data from the last 12 months together (comparing Windows Phone 7 confronting Windows Telephone 8) and publishing a chart, yous get the following:

What this nautical chart conveys is how Windows Phone eight advanced from just nineteen pct of all Windows Phones (included in the samples) to over 78 percent. AdDuplex refrained from calculating Windows Phone sales numbers using accumulated data in monthly reports, but to help shed some low-cal on the situation, a few assumptions have been thrown into the mix. Reading on, you lot're to presume that sales of Windows Phone 7 hardware weren't substantial during 2022 and the number of devices in apply decreased past 2 percent per-month.

"We demand to figure out how many Windows Telephone 7 devices were in use by January 2022. This post on The Verge suggests that Nokia sold 13.3 million Lumias in 2022 and another million in 2022. By the end of 2022 Nokia had ~75% share of the Windows Phones in use. So that makes around 19 million WPs in total. A few of the phones sold were already WP8 and some were already out of use (cleaved/returned/etc.). So allow'south say 12 million WP7 were in utilize by the end of 2022. Another pretty baseless assumption, merely again, not essential for the event in question."

Basing the below chart on both data and the established assumptions to a higher place, AdDuplex ended up with the results of the full number of Windows Phone 8 devices in active apply:

​From looking at the in a higher place chart, we're and so able to calculate quarterly changes for Windows Phone eight, which can then be thrown into a pretty chart:

Conclusion? Nokia sold more Lumias in Q4 compared to Q3. Now, we'd like to reiterate that these calculations aren't using data supplied by Nokia (bodily sales) and they could be off, specially when Nokia actually went on record after the Q4 report was released to confirm that 8.2 million units were sold in that quarter. AdDuplex will affect on this more than in the next monthly sales written report, so nosotros'll be on the sentry for that when it'due south published.

Regardless, the real indicator for the health of Windows Phone is year over twelvemonth (YoY) sales, which can rightly obfuscate seasonal offsets due to extraneous circumstances east.thou. a new iPhone or general downturns in smartphone sales. There, the story is much unlike with thirty million Lumias being sold in 2022 versus just 13 million the year prior. That's a adequately sizeable increment, i that Microsoft has to exist feeling content with.

Source: AdDuplex

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Source: https://www.windowscentral.com/adduplex-windows-phone-performed-well-q4-2013

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